With the advent of technology in the wireless world, growth is unprecedented over the last few years. From interactive games, to gas price monitors and even personal calorie counters.
Amidst all techno-geek action there is a strong but silent (So we’d think) audience that is the most ideal for cell phone marketing. “The Working Mother is the gatekeeper for purchases related to clothing, feeding and making a home for her family. Her high spending on cellular services together with her propensity to download content via her cell phone imply that mobile marketing could be an important platform for reaching her with product announcements, offers and other promotions,” said Howard Goldberg, senior vice president of agency services, Scarborough Research.
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